Sean Conn x Mall G Drop “Keep Up” From Keeping Up With the Joneses
- Rawrr ZoneNYC
- 1 day ago
- 2 min read
This is exactly what we needed in the Rawrrzone today. As usual, Queens secures the spotlight as Sean Conn and Mall G unveil the visual for "Keep Up," inspired by their project Keeping Up with the Joneses. This track and project stand out because such collaborations are often overlooked. While many perceive Boston and New York as rivals, in Hip Hop, New York is the birthplace of the genre, and Boston artists like RSO collaborated with Faith Evans in the '90s for "You Could B My Boo," as well as with Smif-n-Wessun and Brownsville's MOP for One In The Chamber. A modern example is Millyz signing with SoRaspy, founded by Jadakiss, and collaborating with him, Benny the Butcher, and Fivio Foreign. The release of this video by the duo underscores the project's theme of momentum. Released on the 15th, the four-track EP by Queens' Sean Conn and Boston's Mall G bridges old school NY Boombap and Boston hip hop, showcasing the strength of these two veterans.
The term "keep up" has various interpretations in hip-hop.
It can serve as a challenge.
It can act as a warning.
For an independent artist striving to make a mark in an ever-accelerating industry, it can also signify survival.
This makes the song a fitting introduction to a project titled Keeping Up With the Joneses. The title uses the well-known phrase about measuring oneself against others and situates it in a hip-hop setting. However, instead of merely implying that Sean Conn and Mall G are trying to match everyone else, the project's opening statement reverses the notion: perhaps it's everyone else who needs to keep up with them.
As natives of Queens with our home base in Astoria, we appreciate the visuals in Flushing Queens and Astoria Park. These visuals highlight that while time may have passed and the neighborhood may have evolved, the essence remains unchanged, and the hustle is strong. A song can introduce the sound, but the visuals reveal the world surrounding the artists—their personalities, chemistry, style, and how they wish to be perceived by audiences. For a record focused on confidence and progress, the visual aspect becomes an extension of that attitude rather than just promotional material.
That's ultimately what "Keep Up" needs to achieve.
It doesn't have to explain everything about Sean Conn and Mall G. It just needs to make you curious enough to want to know what happens next.
Follow them on Instagram : @_mallg @seaconn00
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