Soulboy – The Beginning EP Review: Intentional R&B Storytelling With Global Soul

Originating from Sweden and now in America, Soulboy has enchanted audiences with his single This Ain't Love, which combines classic pop R&B with a modern twist. On Friday, January 30th, he amazed fans worldwide with The Beginning - EP, a four-track collection that introduces the leader of Soulfamily Entertainment.

Upon first listening to Good Intentions, it reminded me of a blend between Justin Bieber's style and Tory Lanez's harmonies. The emotional tone focuses on honesty and the desire to approach love without manipulation or ego. SOULBOY presents himself as self-aware, recognizing that intentions are as important as actions.

What's the Deal conveys a confessional vibe through its melody. This song explores the confusion of falling for someone and realizing that love alone isn't enough. Many have experienced someone in their life who sends mixed signals, leaving them unsure of which direction to take. We appreciate that he's not just singing to us but also becoming conversational, as if he's thinking out loud.

The EP takes on a lighter tone with Girls, which has a more uplifting and energetic mood. It highlights the art of attraction between two people. It's remarkable to hear how artists from different countries can translate music and emotions in a way that resonates with them. Instead of delving into heartbreak, SOULBOY offers a broader perspective on relationships, choices, and patterns. It’s confident yet reflective — honest rather than dismissive. This song adds balance and perspective to the project.

BYMHK stands out with its piano melodies and lyrics. When Soulboy sings "Why Why," we sense an essence of Michael Jackson's Human Nature, but his grounded emotional approach gives us a Mario-like feel, allowing the melodies to play as he spaces out his verses, making them more impactful.

THE BEGINNING isn't about making grand statements — it's about intentional storytelling. SOULBOY uses brevity to his advantage, presenting a focused project that showcases his emotional voice without overstaying its welcome.

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